This article discusses how data analytics is now critical in delivering a continually improving customer experience which is the core of any business. It provides numerous advantages such as discerning patterns within throngs of data, enabling the understanding of every individual customer on a deeper level, automating services such as recommendation engines, and driving marketing efforts such as personalized contact over e-mail, text or social media. However utilizing a data analytics strategy comes with certain challenges which include: what data to collect for analysis, how to implement a data analytics platform and deal with security and compliance.
By: Timothy Yu Yudian
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